The feds want you to know that smoking weed and operating a motor vehicle don’t jive — even if you’re trying to get away from a masked madman wielding a deadly weapon in the woods. At least that’s the takeaway from “You Can Run, But You Can’t Drive High,” a new PSA commercial created by the Ad Council and the National Highway Traffic Safety Administration (NHTSA).

It’s a horror movie parody in which two dudes — one stoned and one sober — flee a masked predator who’s swinging an axe at them. During a series of narrow escapes, the pursued pals spout reasons not to drive high. When the dudes finally hop into a parked truck, the one behind the wheel says, “I can’t drive. I’m high.” The guys switch places and zoom off to safety.

The spot is part of the NHSTA’s “Feel Different, Drive Different” campaign and — if anyone comes away confused — it also features on-screen messaging such as: “This is an ad that says you shouldn’t drive high.”

According to the campaign’s website, “The rules around marijuana use can be confusing. But when it comes to marijuana use and driving, all you need to remember is one rule: Driving impaired is illegal everywhere.”

“Research shows marijuana can slow reaction time, impair judgment of distance, and decrease coordination — all skills necessary for the safe operating of a vehicle,” notes a statement from the Ad Council. “Our campaign targets young men aged 18 to 35, many of whom reject the common stereotypes of marijuana users — and reminds viewers that if you feel different, you drive different. Don’t drive high.”

Much debate continues over how THC impacts one’s ability to drive, causing opponents of legalization to single out this issue as a reason to halt reform. At the time of this writing, a roadside test that can prove if you’re high (think: a breathalyzer for alcohol, but for weed) does not exist. So, there is no way for law enforcement to know if you’re driving stoned, unless you are caught smoking while driving or you look flagrantly impaired (perhaps from eating too many edibles). It makes sense, then, that the PSA took a don’t-drive-under-any-circumstances vein. 

From that lens, the PSA effectively delivers its message — if you’re caught stoned behind the wheel, you’ll get you arrested — with all the subtlety of a psycho-killer hellbent on chopping off your head.

“You Can Run, But You Can’t Drive High” is reportedly set to run a 30-second commercial on TV and an 80-second version online. Audio versions are also reportedly going to air on the radio, too.

While we do not condone driving high, if it is a life or death situation in which you are being chased by a person with an axe who is obviously trying to murder you — do whatever you can to get away. Sometimes life or death situations call for driving after you’ve had a couple puffs. 

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At Weedmaps, we’re all about the good stuff, which isn’t always limited to weed. July brings two culturally significant days to cannabis consumers: 710/OIL Day and National Ice Cream Day. 

A dedicated subculture within weed celebrates July 10, referred to as OIL Day for landing on 7/10. In weed culture, 710 is OIL upside down, which refers to cannabis concentrates (some have an oil-like consistency). People who “dab” cannabis concentrates aren’t as widespread or common as consumers of other cannabis product types, but they are among the most knowledgeable and devoted to weed culture. Every year their dedication to their niche cannabis lifestyle inspires the cannabis industry to try to make July 10 “happen,” much to the confusion of the majority of cannabis consumers. 

But nearly everyone loves ice cream. And there’s really no better excuse to eat ice cream than National Ice Cream Day on July 19. So we figured, why not celebrate both? 

We’ve decided to give our Weedmaps users the chance to claim free ice cream at dispensary locations in Los Angeles and Santa. Check out the details below.

Afters Ice Cream

Afters Ice Cream is a staple in Southern California food culture. With “27-ish” locations throughout SoCal, handcrafted ice cream with signature flavors, and an iconic style, Afters has reached near cult status among locals.   

Following a collaboration in 2019, we’re looking forward to celebrating both OIL Day and National Ice Cream Day with Afters at dispensary locations in Los Angeles and Santa Ana. Like last year, the team dreamt up flavors that nod to weed culture, this year’s concentrate-inspired:

  • Peanut Budder Shatter: salted peanut butter ice cream, peanut butter swirl and crushed Nutter Butter cookie, and topped with honey.
  • Pineapple Dab Express: coconut-pineapple ice cream, crushed pineapple, dark cherry swirl, and shortbread cookies.  

Where to find these ice cream pop-ups? Here’s the lineup. 

How do you claim the ice cream? Here’s a quick step-by-step: 

  1. Open web browser and search Weedmaps.com (Sign up or Log in).
  2. Search dispensary and follow page
  3. Scroll to Deals and Claim special Afters Ice Cream Deal
  4. Show confirmation email to serving staff.

Everyone who participates must wear a mask when ordering ice cream and interacting with staff. The ice cream doesn’t contain THC or CBD. For more information, you can check out our event page


Featured image Dre Hudson/Weedmaps.

The post July means 710 OIL day and National Ice Cream Day, and Weedmaps is here for it appeared first on Weedmaps News.

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