Photo courtesy of V Syndicate

Over the past decade, V Syndicate has elevated the stoner experience — full stop. Their accessory innovations, such as the Grinder Card and it’s ever-expanding line of Rollin’ Trays, make smoking weed more convenient than ever. 

In addition to partnering with cannabis icons on the order of Snoop Dogg, Cheech and Chong, and Wiz Khalifa, V Syndicate has created expressive product lines and reconfigured essential smoking tools into objects of ever-improving convenience with cutting-edge style. Considering how complicated everything in the world is these days, it’s nice to know that smoking weed can remain a laid back, simple affair.

In fact, ashtrays, storage containers, and (especially) rolling trays have never been the same since V Syndicate got into the game. This company finds new ways to make accessories more apt for the modern-day stoner.

A cornerstone of V Syndicate’s huge success is due to their product lines that feature stoner favorites, such as Alice from Alice in Wonderland, Rick and Morty, Van Gogh, and the company’s best-selling reefer rep to date: Einstein

Tom Scharf, CEO of V Syndicate, took some time to talk to MERRY JANE about the company’s history, its high points, and what the future of smoking accessories might look (and work) like.

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Grinder Card (courtesy of V Syndicate)

MERRY JANE: V Syndicate launched in 2010 with the invention of the Grinder Card. Can you take us through that?

TOM SCHARF: Sure. In 2010, I was living in Canada with my then-girlfriend. I had a small business there, nothing to do with cannabis. We were both cannabis smokers. I’m from Israel, she’s from the U.S. We didn’t have our smoking accessories there. Then, I saw that my girlfriend was using a credit card to grind her weed. She would grab a nug and just rub it across the numbers on the card, and it would break [the weed] down pretty well.

I thought that was really cool. I had never seen anybody do that. So I thought, we can actually make a viable product out of this. We just needed to make the card look more legitimate and be more sturdy, and that led to the concept of a stainless steel version of it. That’s basically how it came to be.

Two months after that, we were in L.A. at Hemp Con, doing our first show. That was September 2010. We saw how consumers reacted to it. It was the hit of the show. And this was just kind of a prototype version, but the concept was definitely a winner. We applied for a patent and got it, and that’s how it happened.

How did V Syndicate expand from the Grinder Card to Rollin’ Trays?

While we were just doing the card, we were very busy with IP protection and we’d done some licensing. We had licenses with Snoop Dogg, Cheech and Chong, and Wiz Khalifa at one point. We had really cool stars, but then it kind of plateaued.

We realized the Grinder Card is a cool concept for a lot of people, but it became more of a cool giveaway product. At the end of the day, it’s not a real substitute for actual grinders. Still, it was a great run for six or seven years, and then we decided we needed something else.

Going into 2017, I had split with my girlfriend and bought out her share of the company. I decided to branch out, try something different, and our distributor in Europe came up with the idea for the trays. He said it would be a great SKU to add. I was kind of skeptical, thinking it was something I’ve seen before, it’s not something very innovative, but I gave it a shot. We made a small line of trays and I was surprised how well they caught on.

Sometimes, it seems like cannabis users can undervalue the role of a great, dependable rolling tray. How was V Syndicate able to address that issue and convince smokers that a great tray is necessary?

In 2017, the market was pretty flat. There were just a couple of brands and they were pretty boring. Consumers didn’t have a lot of options. We tried to make trays into more of an art form — to make them more of an expression for us and for our customers. Each tray is meant to be an art piece and the public responded very, very positively.

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Metal Alice rolling tray (courtesy of V Syndicate)

Please take us through the special features and advantages of each of V Syndicate’s Rollin’ Tray lines. Let’s start with metal rollin’ trays.

The metal line is pretty straightforward. We didn’t reinvent the wheel here. We made sure, and continue to make sure, that we use good quality steel with the right thickness. We pay a lot of attention to detail when it comes to the graphics. We make sure they’re high quality, and we run samples beforehand to make sure it’s clean.

A big part of it is the packaging. We make sure it’s beautiful, which encourages the retailer to display it, and we make sure it has our branding marks on it. We make sure it looks like a legitimate product because a lot of other trays are kind of cheap, off-brands — and they look that way. We take it the extra step. 

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Glass rolling tray (courtesy of V Syndicate)

How about the shatter-resistant glass rollin’ trays?

The glass rolling trays started about two years ago. I noticed how much people who smoke like to use glass. It’s easy to clean, and it looks good with your glass pipes and bongs. Stoners love glass!

So, as far as glass rolling trays, there was almost nothing available that was also affordable. So, I aimed to make the quality of our glass trays equal to our metal [trays]. Design and functionality are everything. But, we also had to make sure the glass was sturdy.

People like the metal trays because you can drop them, and they don’t break. So, we went with a shatter-resistant glass, which is similar to how they make phone screens. It’s not shatter-proof — if you drop it from 10 feet it could shatter. But the glass is still pretty hard.

The high quality print and sturdiness of the material we use instantly proved to be a winning concept. And, we’re able to make sure these tays are affordable. Our small glass rolling trays go for $15 to $20, our medium-sized line goes for $20 to $25. They’re priced to be accessible to everyone — or, at least most people.

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Silicone and glass rolling trays (courtesy of V Syndicate)

Now let’s talk Hybrid Rollin’ Trays.

For the hybrid rolling trays, we were looking to cater to people who like to smoke oil and flower, so we combined silicone with metal.

We work a lot with silicone. We have a product called a Dabit Card. It looks like a Grinder Card, but instead of a grinder, it has magnetic dab tools. We use a silicone pad to cover over the tools, which keeps them clean, so you can just put it in your pocket or purse without getting everything sticky.

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Einstein rolling tray (courtesy of V Syndicate)

We love V Syndicate’s character-branded lines. What images are most successful for you?

Probably the Alice [in Wonderland] characters. They’re very popular, and we just came out with two more versions of them. Alice has been really killing it for us! Our all-time number-one, though, is Einstein. I think that has to do with Einstein being such an icon among stoners and associated with positive things, like mind-expansion. We also really focused on the colors with Einstein. Color is a big part of our designs, we work hard to make them vivid and engaging.

Tell us about V Syndicate’s new focus on marketing directly to consumers. What has that change entailed? What have been some of the results?

Over the past year-and-a-half, we really started focusing on our online presence and we started selling on Amazon. Business-wise, it’s great to sell to consumers because the margins are higher, but even more than that, it creates a demand in the market. It’s kind of like getting the word out about the brand through the backdoor.

When focusing on selling to businesses, you hope for a trickle-down effect. You have to go through the distributor, then the store, and then finally the consumer. Even if you have an amazing product, so many things can go wrong — issues like distributors prioritizing another project over yours, or stores not having the right space to display the product and it ends up just getting buried with some of the other brands.

When you deal directly with the consumer, you create an organic demand. The consumer will go to a store and ask for your product, and then we get the demand from the stores and the distributors. So, it’s really about strengthening your brand from the ground up. It’s a great way to do business.

Finally, what’s next for V Syndicate?

We’ve been working on some grinders and some storage items, and we’re probably going to do some smoking accessories, too, like pipes. We’ll be expanding our lines by adding more categories and more products to our portfolio. And, as always, coming up with innovative designs!

* This was made in partnership with V Syndicate

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Former armed service members who have admitted to using cannabis may soon become eligible to reenlist in the US military, under a new proposal that’s currently under debate in Congress. 

Under the present regulations, any former armed services member who confesses to using cannabis — even if it was only once — is forbidden from ever re-enlisting in the US military. But, that may soon change. Last Thursday, the House Armed Services Committee approved an amendment that would allow the Pentagon to grant one-time re-enlistment waivers to former soldiers who have admitted to using weed.

The new amendment, which is attached to this year’s $740.5 billion defense policy bill, would allow service members to apply for a re-enlistment waiver despite having a misdemeanor cannabis offense on their record. Former troops who have admitted to misdemeanor-level cannabis use while off of active duty would also become eligible for a waiver. 

The bill’s sponsor, Representative Ruben Gallego (D-AZ), has fought to include this amendment every year since 2018. Last year, Gallego’s amendment was approved by the Democratic-led House, only to be shot down by the Republican-dominated Senate. 

“Smoking pot just once shouldn’t prevent a patriotic American from fighting for our country,” said Gallego in a statement. “We need to finally exercise some common sense when it comes to our marijuana policies, and I’m glad my amendment will lead us in that direction.”

When he originally introduced the proposal, Gallego said he was inspired by one of his constituents, who was told that he had to lie about his state-legal cannabis use if he wanted to rejoin the Marine Corps. 

“There’s ample evidence that the social and personal consequences are far worse for alcohol use than for marijuana use — but we wouldn’t be able to assemble even one Marine Corps regiment if we excluded everyone who’s ever had a sip of beer or whiskey,” said Gallego at the time, according to Military.com.

In order to take effect, the amendment must be approved by the House, along with the rest of the defense bill. If the amendment does pass the House, it must also be accepted by the Senate during a meeting to reconcile the two chambers’ versions of the bill. The amendment did not survive this process last year, but this year may be a different story.

The Senate has its own cannabis-related proposal for the defense bill, however. Sen. Dianne Feinstein (D-CA) and a bipartisan group of legislators are working to include an amendment that would direct the military to conduct research into the medicinal use of CBD and to provide protections for doctors who discuss cannabis treatments with patients.

But even if Gallego’s re-enlistment waiver amendment passes, it will not change the military’s policy on cannabis use among active service members. Every military service member is prohibited from using any form of cannabis or working in the weed industry, even if legal under state law. And, although CBD is federally legal, every branch of the US government and military has banned their employees from using this non-intoxicating cannabinoid as well. Veterans can also lose their benefits if they use any form of cannabis, even medicinally. 

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In the first six months of 2020, Israel surpassed Germany to become the world’s number-one importer of cannabis flower, according to information compiled by Tel Aviv’s Cannabis Magazine and news site Marijuana Business Daily.

Israel’s figures far outpace second-place Germany, which by June had only imported three metric tons of cannabis, according to figures gathered by a parliamentary inquiry. Israel, on the other hand, imported 8,818 pounds of flower into the country.

Cannabis Magazine editor Oren Lebovitch cited several factors for Israel’s bud boom. Among them were legal reforms in 2019 to decriminalize weed and a surge in medical marijuana prescriptions. The public also demanded higher quality cannabis products than what Israel was originally producing using domestically grown materials.

In addition, Israel now places fewer restrictions on importing weed than many European Union nations (including Germany), and has thereby created easy access to a hugely lucrative market. 

Israel is on record as having one of the highest per-capita rates of cannabis users in the world, with one recent survey indicating that 27 percent of Israelis smoked pot in the past year.

“Ongoing import agreements suggest that even more [cannabis] will be imported in the second half of the year,” said Lebovitch

It’s also worth noting that prior to 2020, Israel had never imported any large orders of cannabis. Now, it not only leads the world in most cannabis imported, but Israel also stands with Germany as the only district (outside North America) that will sell more than one ton of high-THC flower this year. Australia, meanwhile, remains the world’s only noteworthy importer of high-THC oil.

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In the first six months of 2020, Israel surpassed Germany to become the world’s number-one importer of cannabis flower, according to information compiled by Tel Aviv’s Cannabis Magazine and news site Marijuana Business Daily.

Israel’s figures far outpace second-place Germany, which by June had only imported three metric tons of cannabis, according to figures gathered by a parliamentary inquiry. Israel, on the other hand, imported 8,818 pounds of flower into the country.

Cannabis Magazine editor Oren Lebovitch cited several factors for Israel’s bud boom. Among them were legal reforms in 2019 to decriminalize weed and a surge in medical marijuana prescriptions. The public also demanded higher quality cannabis products than what Israel was originally producing using domestically grown materials.

In addition, Israel now places fewer restrictions on importing weed than many European Union nations (including Germany), and has thereby created easy access to a hugely lucrative market. 

Israel is on record as having one of the highest per-capita rates of cannabis users in the world, with one recent survey indicating that 27 percent of Israelis smoked pot in the past year.

“Ongoing import agreements suggest that even more [cannabis] will be imported in the second half of the year,” said Lebovitch

It’s also worth noting that prior to 2020, Israel had never imported any large orders of cannabis. Now, it not only leads the world in most cannabis imported, but Israel also stands with Germany as the only district (outside North America) that will sell more than one ton of high-THC flower this year. Australia, meanwhile, remains the world’s only noteworthy importer of high-THC oil.

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While Michigan dispensaries collectively bring in millions of dollars every month, Michael Thompson is serving a de facto life sentence in the same state for the very same reason — selling cannabis. 

As the country grapples with both a global pandemic and nationwide protests against police brutality and systemic racism, cannabis remains at the forefront of the cultural and political conversation. Cannabis was deemed an essential business by nearly all states with a medical or adult-use market during COVID-19, yet its criminalization has resulted in the arrests of millions of Americans, with Black individuals arrested at significantly higher rates than their white counterparts. 

public opinion of legalizing marijuana graphGraphic: Jaclyn Sears

The majority of the population reside in states with legalized medical or adult-use cannabis, and over two-thirds of Americans support legalization. We are leaps and bounds away from the days of reefer madness and Nancy Reagan’s Just Say No campaign, yet thousands of people are currently sitting in jail or prison for cannabis-related offenses, and over 660,000 people were arrested for cannabis in 2018 alone.

Legal cannabis spending in the United States is predicted to reach over $16 billion in 2020, and the industry is responsible for the creation of nearly 340,000 jobs. If cannabis is a legal, multi-billion dollar industry, and even regarded as an essential business alongside pharmacies and grocery stores, then why are so many people still being arrested and locked up for it? Why are some allowed to profit off the industry while Michael Thompson is regarded as a criminal who deserves to spend the rest of his life in prison?

The simple answer is that cannabis is still federally illegal and many states have not passed decriminalization laws. There is also no federal law that requires the clearing of records of those convicted of something that is no longer a crime, otherwise known as retroactive ameliorative relief. However, there is nothing simple about the United States criminal justice system and the answer is much more complicated.

How did we even get to this point? 

A very brief history of the War on Drugs and cannabis criminalization

While anti-drug policies can be traced back to the early 20th century, the War on Drugs that contributed to the current state of mass incarceration in the United States began in the 1970s under the Nixon administration. In 1971, President Nixon declared drugs to be “public enemy number one,” setting the stage for a new era of tough-on-crime drug policies. While the demonization of drugs and drug users began with President Nixon, it was exacerbated during the Reagan and Clinton administrations and allowed for the introduction of mandatory minimum sentencing, zero tolerance policies, and three-strikes laws.

people imprisoned for drug offenses graph Graphic: Jaclyn Sears

The number of people in state and federal institutions increased from an estimated 196,000 in 1970 to 2.3 million in 2020. For drug offenses, the number of people incarcerated rose from over 40,00 in the 1980s to 452,000 in 2017. According to the Prison Policy Initiative, the United States has the highest incarceration rate in the world, with over 2.3 million people currently being held in correctional facilities throughout the country.

The quasi-legality of cannabis

Even though cannabis is legal for adult-use in 11 states and medical use in 33 states, the federal government still classifies it as an illegal Schedule I substance, alongside heroin. Because of its federally illegal status, there are serious penalties for cannabis-related crimes. A first-time cannabis possession offense can result in a misdemeanor penalty with imprisonment of up to one year and a $1,000 fine. For second-time offenders, the penalty increases to a felony conviction, up to two years in prison, and a $2,500 fine. For someone caught selling or cultivating cannabis, the federal penalties dramatically increase in severity and typically result in both a felony conviction and mandatory prison time.

Twenty-seven states and the District of Columbia have taken steps to decriminalize cannabis-related offenses. The decriminalization of cannabis is when the penalties for possession, consumption, and/or low-level sales are removed or significantly reduced. However, this means that 23 states still impose harsh penalties for cannabis-related offenses. For example, in Arizona, a state with some of the strictest cannabis laws in the country despite having a medical program, a simple possession charge can result in a Class 6 felony conviction. Other examples of Class 6 felonies in Arizona include aggravated DUI, theft, and resisting arrest.

So, despite cannabis legalization making significant progress over the past decade, the quasi-legality of cannabis has resulted in a situation where some are reaping the benefits of the industry while thousands of others are still being arrested and incarcerated for the same plant every year.

The current state of cannabis criminalization in the United States 

From 2010 to 2018, there were nearly 6.4 million cannabis-related arrests, accounting for 47% of the total drug arrests made during that time. In 2018 alone, there were over 690,000 cannabis arrests, 89.6% of which were for possession.

There are also significant racial disparities in cannabis arrest rates. According to the ACLU, Black people are 3.64 times more likely to be arrested for cannabis than white people, despite both groups consuming at similar rates. These disparities exist in every state across the country. Black people are also more likely to receive longer and more punitive sentences than white people for similar offenses. Cannabis arrests can also result in deportation for undocumented immigrants. In 2013, cannabis possession was the fourth leading cause of deportation for crime-related reasons.

white vs black marijuana possession arrests graph Graphic: Jaclyn Sears

Drug offenses make up nearly 21% of the incarcerated population; however, only a fraction of those are for cannabis-related charges. While state-level data is difficult to obtain, federal data is more widely available. In 2019, the US Sentencing Commission reported that a little over 8% of those sentenced for drug arrests were for cannabis. Of those convicted for drug offenses, the majority received prison time, and just a few received probation-only sentences.

An important term to know: retroactive ameliorative relief

Another explanation as to why so many people are still arrested and locked up for cannabis is because the United States is one of just a few countries that does not automatically recognize retroactive ameliorative relief. Retroactive ameliorative relief, also known as the mercy clause, is when a law is passed to lessen or cease the punishment for a crime, and the new law retroactively benefits those previously convicted of that crime. 

There is no automatic recognition of retroactive ameliorative relief set at the federal level, but state and local governments can include a provision that ensures new cannabis laws apply retroactively.

In summary, those in federal prison for cannabis are there because cannabis is still classified as an illegal substance by the federal government. For those in state prison or county jail for cannabis-related offenses, cannabis is either (1) not legal in that jurisdiction or (2) there are no retroactive ameliorative relief provisions in the state cannabis laws.

Incarceration rates are only part of the story

There are some truly tragic and unjust cases of people whose lives have been ruined by cannabis incarceration, such as Michael Thompson; however, most cannabis arrests do not result in prison time. 

While unequivocally no one should be arrested or locked up for cannabis, the data shows that prisons and jails are not bursting at the seams with nonviolent drug offenders. In fact, 4 out of 5 people in prison or jail are locked up for something other than drug offenses

But just because someone does not go to prison after being arrested does not mean they are in the clear or that their record is clean. Incarceration is not the only negative outcome of a cannabis arrest. To fully understand the scope of cannabis criminalization, it is necessary to look at the potentially long-term, detrimental impacts that an arrest can have on one’s life — which are considerable.

So while the cannabis industry grows and more people use cannabis for a variety of reasons, it’s important to understand that many people were unfairly targeted and serve unjust prison sentences for a plant that many currently profit from and enjoy. Even with an explanation of the laws that make this so, we should still be asking ourselves “does this make sense?”

Featured image by Dre Hudson/Weedmaps

The post If weed is legal, why are so many people still being arrested and locked up for it? appeared first on Weedmaps News.

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